Tips for Improving Search Engine Ranking
AAOS realizes that everyone wants their web site to be ranked highly by the major search engines (Google, Yahoo, and Microsoft’s Bing). To a large extent, search engine rankings are dependent on content and, to a lesser extent, the number of sites that link to your web site.
The list below provides some tips and guidelines that, if appropriately used, should improve your site’s search engine listings:
|1.||Most importantly, search engines typically look at the first 500 words on any page to help determine how high a web site should be listed. Make sure that whatever keywords you want people to search you by are contained in the first 500 words. The My approach to treating patients section is the best place for adding this content. In particular:|
|a.||Write easy-to-read text.|
|b.||The pages you create should provide valuable information that references very specific terms and concepts that are unique to your website.|
|c.||Stay organized around the topic - It's always beneficial to organize your content so that visitors have a good sense of where one content topic begins and another ends.|
|d.||Use relevant language - Think about the words that a user might use to search for content on your site. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic.|
|2.||If possible, link to some popular sites. (The footer of all OrthoDoc web sites links to AAOS, but search engines typically give the footer section the lowest priority.)|
|3.||If possible, have popular web sites link to you. Google in particular gives preference to web sites that are linked to from other web sites. Where possible, you should ask your hospital, clinics that you practice at, your partners, and other entities that have web sites to link to yours.|
|4.||The number of visits a web site receives each month also affects the rankings. All things being equal, a high volume web site will always out-rank a low volume one. We realize this is a chicken-and-egg scenario. But over time, if your site contains content that the public and your patients want, its traffic will grow and your search engine rankings should improve accordingly.|
|5.||Think about the words patients would type to find your pages, and make sure that your site actually includes those words within it. Don't load pages with irrelevant keywords (sometimes referred to as Keyword Stuffing).|
|6.||You should also enter the key words that you want patients to find you by into Google and then examine the web sites that are returned. This is a good method for seeing how other sites get high rankings.|
Note also that we have added "orthopedic surgeon" to the OrthoDoc META tags. These are tags that the public cannot see, but which sometimes help boost search engine rankings.
But be aware that anything you do does not necessarily mean that you will get the search engine rankings that you desire. The major search engines are constantly changing their criteria and you may find it impossible to keep up with them.
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